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Landed cost calculator.
The price on the supplier's card is not your cost. Add tooling, freight, duty, and the right Incoterm, and see what a unit really costs landed — and the retail price that protects your margin — before you commit to the MOQ.
Calculator
The quote's Incoterm
FOB — Free On Board. Supplier gets it onto the vessel; you pay ocean/air freight, insurance, duty, and delivery. The most common quote at Asian fairs.
What a unit really costs
Landed cost per unit
$7.07
+57% over the quoted $4.50
- Goods$4,500 · 64%
- Freight$1,800 · 25%
- Duty$270 · 4%
- Dest. fees$500 · 7%
Total cash outlay
$7,070
Retail needed at 55%
$15.71
If the market won't pay that retail, the product doesn't work at this MOQ and these terms — renegotiate or walk before you wire a deposit.
Why unit price comparisons lie
Two booths quote the same product: one at $4.20 FOB Shenzhen, one at $4.60 DDP your warehouse. Most buyers write down $4.20 and move on — and buy the more expensive one. By the time the FOB quote has paid ocean freight, duty on the goods value, port fees, and brokerage, it can land well above the DDP price. The only honest comparison is landed cost per unit, converted from the same Incoterm.
The two numbers buyers forget on the show floor: tooling amortisation (a $3,000 mould over the 1,000-unit MOQ is $3 per unit — sometimes more than the product) and duty, which is set by the HS code, not by the supplier. Ask for the HS code at the booth, verify it at home, and run this calculator before the deposit — not after.
Common questions
What is landed cost?▼
The true cost of getting one unit onto your shelf: the quoted unit price plus tooling amortised over the order, origin charges, freight, insurance, customs duty, and the fees between the port and your warehouse. Buyers who compare supplier quotes on unit price alone routinely pick the more expensive supplier — a $0.20 cheaper unit with worse Incoterms often lands higher.
What do EXW, FOB, CIF and DDP actually mean for my price?▼
They define where the supplier's responsibility stops. EXW: you pay everything from the factory door. FOB: supplier delivers to the vessel, you pay freight and duty. CIF: freight and insurance to your port are included, duty is not. DDP: delivered to your door, duty paid. Two quotes are only comparable after converting both to landed cost — which is exactly what this calculator does.
How do I find the duty rate for my product?▼
Duty is set by your product's HS code in your import country. For the US, search the HTS (hts.usitc.gov); for the EU, use TARIC. Ask the supplier for the HS code they ship under at the booth — it is one of the questions that separates professional buyers from tourists — then verify it yourself, because the importer of record (you) carries the liability for a wrong code.
Why amortise tooling over the order quantity?▼
A $3,000 mould over a 1,000-unit first order adds $3.00 to every unit — often more than the freight. Over 10,000 units it is $0.30. That is why the same product can be viable for one buyer and hopeless for another, and why you should always ask who owns the tooling after it is paid for.
What margin should I target on an imported product?▼
Most wholesale-to-retail models need a landed-to-retail multiple of 2–2.5× to survive returns, marketing, and channel fees; direct-to-consumer brands often need 3–4×. If the required retail price this calculator shows is above what the market pays, the product does not work at that MOQ and freight — renegotiate quantity, terms, or walk.
The numbers this calculator needs
Price, MOQ, and terms — captured at the booth, not reconstructed on the flight home.
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