Trade show · Berlin, Germany

ITB Berlin 2027

March 16–18, 2027 · 3 days · Berlin, Germany

A breathtaking aerial shot of Berlin Cathedral illuminated at night, capturing the city's vibrant skyline and serene river.

Berlin · March 16–18, 2027

Allan Feitor / Pexels

5,600

Exhibitors

2026 · organiser

97,000

Attendees

2026 · organiser

Days

17:1

Attendees per exhibitor

Visitor figure is the organiser's minimum ('over'). Figures as published by the organiser. Official show site ↗

Plan your visit

Get the dates in your calendar now — detailed visit information for this show is being compiled.

What 5,600 exhibitors means on the floor.

Divide 5,600 stands across 3 days and you get about 1,867 a day at an even pace. Nobody walks ITB Berlin 2027 evenly — but that number is the reason the notes stop matching the cards by day two.

At 17 attendees per exhibitor, the traffic arrives faster than anyone can write it down. Scan the badge or the card, say what was discussed, and the lead lands structured in your Google Sheet, and a follow-up is drafted from your notes when you ask.

Buying at Berlin

SourceBot

Photograph a product or a supplier card. Prices, minimums and contacts come back structured in one sheet you keep.

See SourceBot →

Exhibiting at Berlin

BoothBot

Scan the badge, voice-note the conversation. Every lead sorted, with follow-ups drafted before you fly home.

See BoothBot →

ITB Berlin 2027: questions people ask

When is ITB Berlin 2027?

ITB Berlin 2027 runs March 16–18, 2027, 3 days in Berlin, Germany.

How big is ITB Berlin 2027?

5,600 exhibitors (2026 edition), according to Messe Berlin GmbH and 97,000 attendees (2026 edition), according to Messe Berlin GmbH. Visitor figure is the organiser's minimum ('over').

Is there an exhibitor list for ITB Berlin 2027?

The organiser publishes the official exhibitor list on www.itb.com/en; we do not copy it.

How do I keep track of the people I meet at ITB Berlin 2027?

Photograph each business card or badge in WhatsApp, Telegram or WeChat and DaGaMa's BoothBot saves the contact to a Google Sheet shared with you, with your voice note attached; it drafts the follow-up email when you ask. Buyers can do the same for suppliers and products with SourceBot.