What is lead capture?

What does lead capture include?

Lead capture includes three things: who the person is, what you talked about, and how interested they are. A name and an email without the context is a cold contact; with the context it is a lead your team can act on the next day.

• Identity: name, company, title, email, phone, country.
• Context: the product they asked about, quantities, timing, the problem they mentioned.
• Priority: hot, warm or cold, and who should follow up.

How do you capture leads at a trade show?

1. 01

   Scan the badge or the card

   One photo gives you the contact details. Cards often carry more than badges: a direct line, a website, a WeChat ID.

2. 02

   Record the context straight away

   A ten-second voice note while the visitor walks away beats any memory at the end of the day.

3. 03

   Rate the lead

   Hot, warm or cold. It decides who gets the first follow-up email.

4. 04

   Send it where your team works

   A shared spreadsheet or your CRM, the same day, not a box of cards in the office a week later.

Why do trade show leads go cold?

Trade show leads go cold because the follow-up comes too late or says nothing specific. By the end of a three-day show the faces have blurred, the notes are on the back of cards, and the sales team starts typing them up after the flight home.

The fix is to capture the context at the stand and have the follow-up drafted while the show is still on.

Capture at the stand. Never 'the stack for later'.

What should you look for in a lead capture app?

• Reads business cards and badges, including non-Latin scripts.
• Takes voice notes and attaches them to the right contact.
• Works without installing something new on the show floor.
• Exports to a spreadsheet or CRM you already use, and leaves the data with you.
• Helps you write the follow-up, not just store the contact.

How does DaGaMa do lead capture?

DaGaMa's BoothBot works inside WhatsApp, Telegram and WeChat. Photograph a card or badge, say a few words about the conversation, and the lead lands in a Google Sheet shared with you, ready for a follow-up draft when you ask. Buyers do the same for suppliers with SourceBot.