Learn · Exhibitors
How to follow up with trade show leads
Follow up with trade show leads within a day or two, in a short email that names what you discussed and offers one clear next step. The hard part is not writing it; it is having the notes to write it from.
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When should you follow up after a trade show?
Follow up while the show is still fresh: the same evening or the next morning for hot leads, and within the first week for everyone else. Buyers meet dozens of suppliers at a show, and the ones who write first with a specific answer are the ones they remember.
How do you write a trade show follow-up email?
- 01
Remind them where you met
Name the show and one detail from the conversation: the product, the question they asked, the sample they picked up.
- 02
Answer what they asked
Price, MOQ, lead time, a spec sheet. One real answer is worth more than a brochure.
- 03
Offer one next step
A call, a sample, a quote. One ask, with a date.
- 04
Keep it short
Five or six sentences. They are reading on a phone between meetings.
What does a good follow-up email look like?
Subject: The recycled-cotton tote from our stand at [show]
Hi [name], thanks for stopping by our stand on Tuesday. You asked about the recycled-cotton tote in three colours for a first order of around 2,000 units. I've attached the spec sheet and our price at that quantity. Could we set up a 15-minute call next week to go through samples?
Specific beats polished: one detail from the conversation does more than a perfect template.
How do you follow up when you met hundreds of people?
- Rate every lead at the stand (hot, warm, cold) so you know who gets written to first.
- Record a voice note after each conversation; it becomes the one specific line in the email.
- Draft the emails from those notes during the show, not after the flight home.
- Send from your own mailbox, so replies come back to you.
How does DaGaMa help with follow-up?
BoothBot keeps the voice note with each contact and, when you ask, drafts a follow-up email in English from the contact's details and your notes. Check it, put your own name in the sign-off, and send it from your Gmail, or from Outlook through the dashboard. Every lead and note sits in one Google Sheet.
Questions people ask
How soon should I follow up after a trade show?
Within 24 to 48 hours for hot leads and within the first week for the rest. The longer you wait, the more the buyer has to remember who you were.
Should I send the same email to everyone?
No. Use one structure, but put one specific detail from your conversation in every email. That detail is what makes the buyer reply.
What if I didn't take notes?
Start next time with a voice note after each conversation. For this show, sort the cards by what you remember and write first to the ones you remember best.
Follow-ups written from your own notes
Capture each card with a voice note, and ask BoothBot to draft the follow-up from it, while the show is still on. Your first 24 hours are free.
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