Where demand lives — by product, or by country.

UN Comtrade — the United Nations trade database covering ~200 reporting countries. We show annual import values (CIF, USD) aggregated at HS chapter level, refreshed periodically. Values are as reported by each country's statistical authority; recent years can be revised, and some countries report late.

Two ways. By product: if Germany, the US, and Japan are the biggest and fastest-growing importers of your category, those markets' trade shows deserve your booth budget first. By country: before exhibiting in a market, check whether your category is one of its strong or rising ones — a booth sells easier where import budgets are already flowing.

Pick your home market in the country view: categories with rising imports mean widening supplier competition and better negotiating room — good candidates for a sourcing trip. Declining categories deserve harder negotiation or a rethink before stocking. It also sanity-checks booth pitches: if the import value behind a "huge opportunity" is tiny, be skeptical.

Chapters (2-digit HS) keep the picture readable and the tool free to operate. Your specific product sits inside one of these chapters — for duty rates on your exact code, use the HS lookup guidance in our Landed Cost calculator, and for bespoke analysis your forwarder or trade advisor can drill to 6-digit level.